Hijabs and Nike

Ibtihaj Muhammad was the first American olympian to wear a hijab during the 2016 Summer Rio Olympics.
If you looked at all the America Olympians in the past you would be under the impression that Muslim women/Muslim women who wear the veil aren’t athletes. Muhammad took home the bronze medal and proved to America that she could represent the country and excel.

Not too long ago I posted about how Nike is expanding its brand by including plus size women, now Nike has broaden its market to veil wearing women!
Nike has announced that next spring they will release Nike Pro Hijab! The Nike Pro Hijab is a single layer Nike Power mesh with an elongated back. The Nike Pro Hijab started with Amna Al Haddad, an Emirati weightlifter who mentioned the lack of sport hijabs during trips to Nike’s world headquarters.

When we do not represent all types of women it is as if they don’t exist. If you have a body you can be an athlete. Your religion, your size, your race etc should never prevent you from being an athlete. With the current Trump administration Islamophobia has run rampant. Perhaps representing Muslim women being active breaking the trope of what our society says who Muslim women are can create a positive reaction. What are positive representations of Muslim veil wearing women in the media? Muslim wearing women have been represented as something to fear. This changes the game. I am so excited for Nike’s inclusivity! Intersectionality pays!!

All images taken from Nike


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